Karl
Hospitality & STR Operations
KARL

Available for STR COO / DOO · Operations leadership

Operating leadership for short-term rental portfolios.

Hire me when your hospitality portfolio needs guest operations, listings, PMS/RMS workflows, revenue cadence, owner visibility, and remote team execution under one operating rhythm.

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Operating system

Five operating layers that keep STR portfolios under control.

Guest experience, listings, revenue, PMS/RMS, and remote execution need one cadence, one owner map, and clean visibility.

Guest Operations & Experience Guest messaging, reviews, issue recovery, housekeeping, maintenance follow-through, and standards that hold across every property. Guest-facing
Listings & Distribution OTA/channel coverage, content quality, listing audits, and placement work — together protecting demand and rate across markets. Demand
Revenue & Owner Visibility Live booking data, pricing signals, upsells, cost tracking, and owner reporting that tie operations to profitability. Performance
Remote Team Execution SOPs, ownership maps, handoffs, escalation paths, and review loops for distributed teams across time zones. Team
PMS, RMS & Automation Guesty, Hostaway, Hospitable, Track PMS, PriceLabs, Wheelhouse, Beyond, and automation used where it reduces real friction. Systems
Selected operating work
DOO / Director of Operations / Fractional COO · 2025 — Present

StayMinty

Director of Operations for a multi-market STR portfolio across Nashville and the Smoky Mountains, including the Glamp Domes and Stellara brands: guest escalations, reviews, staffing, maintenance approvals, revenue alerts, and leadership reporting kept inside one accountable weekly rhythm.

DOO mandateMulti-market operating cadence
Revenue rhythmRevBot alerts and rate checks
Systems shippedEscalation, staffing, QA tools
DOODirector of OperationsFractional COORemote STR Team

DOO ownership

  • Run the weekly operating rhythm across guest services, reviews, cleaning handoffs, maintenance follow-through, staffing gaps, revenue checks, and leadership reporting.
  • Coordinate Nashville and Smoky Mountains operations — including Glamp Domes and Stellara — with remote support and field teams so issues have owners, deadlines, and follow-through.

Systems shipped

  • Built RevBot revenue alerts in Airtable/Zapier against Track PMS ADRs, surfacing occupancy and rate signals for CEO review.
  • Created after-hours escalation tiers from 140 real issues, maintenance approval SOPs, staffing tools, review workflows, billing checks, and night-audit routines.
Head of Operations → COO / CTO (fractional) · 2023 — Present

Dinbnb

COO / CTO for a Norway-based STR business, responsible for the operating backbone behind roughly 150 units: business cadence, PMS/RMS and API workflows, SOPs, owner reporting, revenue visibility, guest standards, and remote team execution.

COO mandateOperating rhythm and accountability
PortfolioApprox. 150 Bergen / Oslo units
CTO mandateAPIs · PMS/RMS · reporting stack
COO / CTOSTR Operating SystemAPI WorkflowsSOPsOwner Reporting

COO / CTO mandate

  • Translate founder direction into the operating system: priorities, owner map, weekly cadence, SOPs, dashboards, revenue reviews, guest standards, and accountability loops.
  • Own cross-functional execution across guest operations, listings, revenue, maintenance, owner communication, remote teams, and platform decisions across Bergen and Oslo.

Operating stack ownership

  • Shape the stack end to end: Guesty/Mews evaluation, PMS/RMS and OTA workflows, API/data flows, automations, reporting logic, onboarding, escalation paths, QA checks, and team handoffs.
  • Built owner-reporting and quality systems including the Lev Collection Owner Statement Reader, owner communication SOP, listing description system, and performance reports that exposed a market-level quality gap (Oslo 3.71 vs Bergen 4.63 guest scores) and drove targeted intervention.
Head of Listings & Distribution / STR Ops Lead · 2022 — 2023

Stay SoSuite

Led listings and distribution for a 300+ unit short-stay brand, turning property launches into channel-ready inventory with stronger OTA coverage, listing QA, content quality, pricing inputs, and booking visibility.

Portfolio scale300+ short-stay units
ChannelsOTA coverage and QA
Launch layerContent, pricing, visibility
ListingsDistributionRevenue

Distribution ownership

  • Owned listing setup, OTA distribution, launch readiness, channel QA, pricing/RMS checks, content quality, and booking pipeline visibility.
  • Coordinated between operations, revenue, and listing standards so inventory was accurate, bookable, and consistent across channels.

Client value

  • Protected conversion, rate confidence, and guest expectations before arrival by preventing channel drift, bad copy, stale photos, and sync mistakes.
  • Gave leadership cleaner visibility into what was live, what was blocked, and which listing issues were affecting revenue.
Operator-built systems · Ongoing

Systems, Automation & QA

Build dashboards, revenue alerts, escalation routing, listing-QA checks, and owner-reporting automations when they remove repetitive work, tighten handoffs, and improve operating decisions.

DashboardsRevenue and ops visibility
AgentsUI/UX review and QA checks
WorkflowsSOPs, routing, automation
Operations SystemsUI/UX AgentsQA Agents

What I build

  • RevBot revenue alerts, owner reporting helpers, onboarding tools, QA checklists, UI/UX review agents, billing calculators, and practical automations.
  • AI-assisted guest-message drafting, review responses, listing QA sweeps, and owner-report assembly — built inside the tools the team already uses (Airtable, Zapier, Slack, Google Workspace).

Client value

  • Turn repeated operational judgment into reusable workflows without pretending automation replaces leadership.
  • Give teams clearer signals, fewer manual checks, stronger QA loops, and better handoffs.
Hospitality operations Listing quality Remote execution Systems ownership

Tools & software

Tools I run in production — and the stack I connect around them.

The point is not tool logos. The point is deciding what system should exist, how data should move, and how the team will actually use it.

Executive systems

Systems thinking at executive level

I translate founder or owner priorities into workflows, accountability rhythms, and measurable execution across operations, revenue, guest experience, and turnovers.

Automation architecture

AI and automation architecture

I design workflows that run without chasing — RevBot rate alerts against Track PMS data, and after-hours escalation tiers built from 140 logged guest issues.

Stack design

CRM and tool ecosystem design

Recent stack calls: the Guesty/Mews evaluation for a ~150-unit portfolio, RevBot rate alerts wired against Track PMS data, and owner-statement parsing for the Lev Collection — so data moves between PMS, ops, and owner reporting without manual re-entry.

Revenue visibility

Revenue and performance alignment

I work directly with live booking data, pricing logic, upsell systems, cost tracking, and margin analysis so operations are tied to profitability, not just activity.

Hands-on leadership

Hands-on executive leadership

I can sit in strategic planning, build the SOPs, restructure the tech stack, coach department leads, and personally implement the automation when needed.

PMS & Guest Operations

GuestyHostawayHospitableTrack PMS (TrackHS)MewsOwnerRezLodgifyHostfullyCloudbedsOperto TeamsBreezewayEnsoReva

OTA, RMS & Revenue

AirbnbBooking.comVRBOExpediaPriceLabsWheelhouseBeyondAirDNA

CRM, Payments & Visibility

GoHighLevelHubSpotStripeAirtableGoogle SheetsLooker Studio

Automation & Team Ops

ZapierMakeSlackGmailGoogle DocsNotionAsanaLinearmonday.com

AI, Product & QA

ClaudeCodexChatGPTOpenAIFigmaGitHubReactNext.jsVercelUI/UX review agentsQA agentsMCP workflows

Career

Operations leadership across hospitality, distribution, and systems.

2019 — 2021

Property Manager / Listings Lead

Nord Collection · Copenhagen

Managed 150 residential units — vacancies down 20% over two years, maintenance response times cut 50%, new tenant applications up 30%.

2022 — 2023

Head of Listings & Distribution

Stay SoSuite · Remote

Owned OTA distribution, launch readiness, listing QA, and channel visibility for a 300+ unit short-stay portfolio.

2023 — 2024

Short-Stay Administrator / Systems Lead

Samma Property Group · Remote

Built the short-stay stack from the ground up: PMS, RMS, OTA workflows, SOPs, reporting, and handoff rules.

2022 — 2024

Operations & Property Manager

The Chronicler · United Kingdom

Ran UK operations end to end across vendors, guest follow-through, property standards, issue resolution, and owner-ready updates.

2023 — Present

Head of Operations → COO / CTO (fractional)

Dinbnb / Lev Collection · Norway

Own the operating and systems backbone across ~150 units: execution cadence, reporting, PMS/RMS decisions, APIs, and platform cleanup.

2025 — Present

Director of Operations / Fractional COO

StayMinty · United States

Run multi-market operating cadence across guest ops, reviews, maintenance approvals, revenue alerts, staffing, and leadership reporting.

Available — fractional & full-time operating roles

Bring me in when the STR operation needs one accountable owner.

If guest scores, listing quality, or owner trust are slipping across the portfolio, let's talk. I run concurrent fractional mandates today; for a full-time seat, I consolidate.

Need the founder / product version? Switch profile without starting over